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Financial expert Rob Wilson cautions Tom Brady that it’ll be a while until he can see a return on his investment in Birmingham City

Football financial expert Rob Wilson, a professor of economics at Sheffield Business School, has cautioned NFL legend Tom Brady that it will require a minimum of 10 years to reap financial benefits from his investment in Birmingham City.

Brady partnered with Knighthead Capital Management LLC during the summer to become a minority owner at the Championship club. But a financial expert, Rob Wilson, doubts that the former NFL star will reap any financial benefits from his investment in the upcoming decade.

Speaking to Grosvenor Sport, Wilson said, “If the return on investment is Brady’s prime motive, and we don’t know what that is, then you’re looking at a time frame of more than 10 years. You’re also talking about investment in the playing and coaching squad, plus restructuring the stadium too.

“Birmingham is a big city and a lot of football gets played in and around it, whether it’s Aston Villa, West Bromwich Albion etc, so there’s a lot of competition in and around the city for them to get around before they can start to make some strong financial returns.

So I don’t think a 10-year time horizon is excessive, I think it’s quite modest. Ultimately it requires promotion and it requires much tighter cost control so they can wash their face financially in the league they are playing in and hopefully generate additional revenues from being promoted, generating inward investment.

Rob Wilson gives Tom Brady a reality check about football finances

Wilson also outlined the reasons why Brady is likely to face challenges in replicating the achievements of Wrexham’s Hollywood owners, Ryan Reynolds and Rob McElhenney, both in terms of on-field success and off-field endeavors.

“Brady possibly had Ryan Reynolds and Rob McElhenney, and their investment in Wrexham, in mind when he chose to invest in Birmingham City,” said Wilson.

“The unique thing about Wrexham is there’s a unique story behind it, because of the age and location. I don’t see the Wrexham story being repeated as multiple. Tom Brady has a massive following because of his success in American football, and there will be a story to tell about him and his story in investing in Birmingham FC. But he would have suited any club in that context.

“I’m sure, given the general population’s thirst for behind-the-scenes content and documentaries, I’m sure there will be some TV production in and around that space. But you still have to leverage it and generate big money from it, for Wrexham, they have generated good money because of the size of the club and community. If they had been a couple of divisions higher then they wouldn’t have been returning the same kind of figures they have done.”

Ethan Dempsey
Ethan Dempsey
Ethan is a lifelong football fan. When he is not obsessing over the Premier League games, Ethan likes to read fantasy tomes, watch football documentaries and waste hours upon hours on video games.
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