Upon learning that he and co-owner Rob McElhenney had lost $12 million (£10m) since acquiring Wrexham, Ryan Reynolds felt a sense of nausea.
The Hollywood actors purchased Wrexham for approximately £2 million, and during their ownership, the club was promoted from the National League to League Two, experiencing a surge in global popularity.
Despite experiencing a significant rise in revenue from ticket and shirt sales and building a substantial social media following, the owners are still facing financial losses, as disclosed in the documentary series Welcome to Wrexham.
When told that they have lost around $12m, Reynolds said on the series: “I’m going to throw up.”
When McElhenney asked when he can expect to make money from Wrexham, advisor Shaun Harvey said: “The value that’s coming from the global appeal we’ve been able to create is going to offset those additional costs that we’ve created. The biggest thing that will change on promotion [is that] people can see the value of Welcome to Wrexham. They can see the value of the profile that’s being built. That’s when the additional sponsorship revenue can be generated.”
Wrexham is scheduled to face Mansfield in the FA Cup on Saturday. This match features two League Two teams, with Wrexham currently positioned third in the league, while Mansfield is trailing closely behind in fourth place, just one point behind.