Ryan Reynolds and Rob McElhenney have significantly boosted the visibility of Wrexham AFC, gaining a legion of new fans well beyond Wales.
The ‘Welcome to Wrexham’ documentary, broadcast on FX, has played a crucial role in this, providing a behind-the-scenes look at both on-field and off-field events. The Red Dragons have experienced notable success under their Hollywood owners, achieving a record-breaking promotion out of the National League in the previous season.
McElhenney has said of that partnership: “The team, city and community make it hard not to instantly fall in love with Wrexham AFC. I’m thrilled Men in Blazers and SToK are coming together to give a weekly glimpse of the club to their American audiences, allowing a new group of people to find the joy (and sometimes pain) this team can bring.”
Men in Blazers collaborate with Wrexham on a historic deal
Roger Bennett, co-founder of the Men in Blazers Media Network, added: “Wrexham AFC are the greatest micro-megapower football has ever seen. Through ‘Welcome to Wrexham’ the club has engaged an enormous global audience who have become connected to the team’s journey which has been lived out in a spirit of joy, meaning, and true inclusivity. With ‘This Week in Wrexham’ we hope we tell the story of their current season as it is played out week by week, game by game, emotion by emotion.”
The Wrexham-Men in Blazers collaboration will deliver the “first weekly stream of content for the American audience, allowing them to connect with the club both on and off the pitch, giving them more reasons to support and build a genuine connection with the club and brand.”
Thirty weekly episodes are set to be produced. These offer season-long coverage of events in North Wales as they aim to “create a platform that gives Wrexham fans around the world a deep emotional connection to both the club and the town that surrounds it.”
