Newcastle’s sporting director, Dan Ashworth, believes that the club is on an “upward trajectory” and has outlined their goals for the coming years.
The Magpies have continued to demonstrate their competitiveness by challenging in the Premier League’s top six, most recently handing Arsenal their first league defeat of the season on Saturday.
Newcastle is also involved in various other competitions this season, including their return to the Champions League. They will face Borussia Dortmund on Tuesday night. Additionally, Eddie Howe’s team secured a significant victory at Old Trafford last week, defeating Manchester United to secure a place in next month’s Carabao Cup quarter-finals.
Ashworth stated that the club is aiming to compete for trophies.
“The next number of years is to fight and get into the top six on a regular basis and compete for trophies,” he said.
“But in football it can flip around really quickly as well. You can lose two or three on the trot and all of a sudden…we lost three games on the trot at the start of the season and it was ‘okay, what’s happened?’
Dean Ashworth talks about the ‘peaks and troughs’ the Magpies have gone through
“Football is peaks and troughs, success has never been a straight line. I know it’s a bit of a corny phrase, but especially in the Premier League where anyone can beat anybody – things can happen really quickly.
“We’re on an upward trajectory, but there are definitely some bumps in the road and that’s the nature of football, but we’re on the right pathway.
“What’s really difficult is to be able to compete commercially as well, some of those clubs have been a global brand for decades. That’s one of the big challenges for Peter (Silverstone), Darren (Eales) and the team as well.
“We’ve all got to try and work together to try and get ourselves into a situation where not only are we a top-six club on the pitch, but also a top-six club off the pitch and really try and drive the revenues and interest in the club as well, which gives us more ammunition in order to be able to compete on the pitch.”